The client
The leader of supermarket and grocery retail in Italy, with strong strategic investment focus. Their multi-channel approach is unique in the market paired with innovative digital solutions.
- Established in 1962
- Associates 2348 retailers
- Supermarkets all over Italy
- Wide range of products from food, drinks and consumer goods
The Goals
The grocery store chain wanted to focus on digital savvy solutions, since it is already in their vein. Secondly they wanted to provide effective and tangible advice and support to their clients. Thirdly they wanted to educate and make wines an important part of the culinary culture and experience.
The Challenge
They wanted a solution that helps them to excel in the below four important aspects:
- In-store digital advise for selecting the right wines to occasions and dishes
- Assisting the customer in finding the selected wines on the shelves
- Creation of seamless in-store digital experience with actionable support
- Increase cart value and consumption of wine without personal sales assistance
The Solution – Creating in-store digital experience
Concept
Implementation
Implementation of SCREEENR Digital Interaction Platform as the core of the digital experience
Implementation of digital touch screen(s)
Implementing Electronic Price Labels with leds
Integrating product data (prices, names, countries, matching dishes etc.)
Optimization
Optimization and maintenance of the system based on sales data
Low maintenance costs ensured by direct data feed from the existing systems
The in-store digital experience
1.
Customers navigate through the screen comparing, matching, selecting wines and related goods
ARE YOU READY TO BRIDGE THE GAP?
2.
Smart system recommends a selection of wines based even on the dish the customer plans to have
3.
The selected wines’ electronic price label is blinking and indicates the whereabout
ARE YOU READY TO BRIDGE THE GAP?
The results
- 98% increase in the consumption of exclusive wines
- 32% less time spent on searching for wines on the selves
- 16% less time spent on waiting for the shop advisors
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