Meet us on EuroShop in Düsseldorf!

26 FEBRUARY – 2 MARCH
HALL 5 – C27
Düsseldorf, Germany

The client

The Goals

The client’s first objective was to include physical store experience into the customer experience journey. Secondly they were keen on helping consumers with effective advice and sales support on-the-spot. Most importantly they were focused on effectively building an omnichannel strategy to stay in touch with customers on all communication channels.

The Solution – Digital assistance driving in-store customer experience

Digital assistance towards unique customer experience

The results

How did consumer expectations changed?

Today’s customers expect speed, convenience and consistency in their customer journey, a series of experiences that not only meet their needs, but also engage and delight them. Brands need to take the facts from several researches into consideration to stay in the race.

• Over 70% of consumers prefer speed and convenience. [1]
• 90% of consumers expect a consistent brand experience across all channels and devices. [2]
• 38% of shoppers say it’s important to find the products they are interested in quickly and conveniently with additional product information at the point of sale [2]
• 87% of shoppers start their product search on digital channels. [3]

Three truths about how customer experience drives business success

Customer experience is the sum of all interactions a customer has with a brand, at every stage of the customer journey – from the appearance of the demand, through information gathering and payment, to repeated purchases.

1. DRIVING SALES BY CREATING UNIQUE CUSTOMER EXPERIENCE

Buying experience plays an important role in converting a visitor into a customer, moreover customer are usually willing to pay more because they had positive feelings at the end of the buying journey.

• More than 2/3 of shoppers say that positive experiences influence their purchasing decisions [1]
• 43% of consumers are willing to pay more for more convenience. [1]

2. BRAND LOYALTY AND PROMOTION

Superior customer experience has a strong impact on customer retention and repeated purchases, as satisfied customers want to relive their journey and share their positive experiences.

• 72% of customers share their positive customer experience with more than six people [3]
• 32% of shoppers would turn away from a brand they like after one bad experience [3]

If companies realize the importance of the consistent buyer experience on every interaction point, they can stay ahead of the competition. Not only because of the repeated purchases, but they will be able to utilize all satisfied clients as brand ambassadors.

3. BRAND CONSISTENCY

Modern customers value the experience that spans through the entire digital customer journey and consistently delivers the same level of customer satisfaction. Therefore brands should focus on consistency regardless of the communication channel or interaction point they get in touch with their buyer.

• 50% of online shoppers continue to shop at a store where they receive the products they ordered. [4]
• 90% of shoppers wants to see the same consistent brand experience on any channel a brand uses [2]

What can we take home from the above?

The reign of online shopping and the expansion of communication channels has only increased customers’ desire for a real shopping experience.
As Szilvia Burka, Director of Marketing and Online Services at Praktiker, said in an interview recently:

[1] New consumer behaviors accelerate need for companies to focus on experience for long-term growth, [Accenture]

[2] Ninety percent of holiday shoppers expect consistent brand experiences across channels and devices, [SDL]

[3] Rebuilding retail relationships, [Publicis Sapient]

[4] The customer-facing digital signage market in retail through 2021, [Future Stores]

The client

The Goals

The grocery store chain wanted to focus on digital savvy solutions, since it is already in their vein. Secondly they wanted to provide effective and tangible advice and support to their clients. Thirdly they wanted to educate and make wines an important part of the culinary culture and experience.

The Solution – Creating in-store digital experience

The in-store digital experience

The results

Meet us on EuroCIS in Düsseldorf!

31 MAY – JUNE 2
Düsseldorf, Germany

EuroCIS – Tomorrow is the new today!
The most important trade fair for retail technology in Europe.
The event for new thinking and new creation. A must for forward thinkers and forerunners, developers and users, visionaries and pioneers. Hotspot for all those who are on their way into the digital future.

Meet us on SIRHA – Future Store Innovations!

MARCH 22-24
Budapest, Hungary

Digital signage efficiency in numbers

Let us see some statistics here about the missed opportunities for brands if they do not implement digital signage solutions into their marketing efforts.

Meet us on ISE in Barcelona!

MAY 10-13
Barcelona, Spain

Release notes are separated into two parts, depending on the SCREEENR CLOUD elements. The three parts of the cloud components are the DESIGNER, the MANAGER and the PLAYER.

Release notes – November 2022

Designer

Background video
Background loop replaces the old Background Video feature. In background loop you can add multiple assets (videos or images). For images you can specify how long they should be shown in seconds. Assets will be shown / played in order in a loop.
Background loop can be edited in a window that can be accessed from “Project Sidebar” > “Background Loop” > “Edit Background Loop”.

Widgets
There is a new widget for adding PDF assets to your content.
On a sticky page you can set for every widget excluded pages, so widgets can be shown conditionally. E.g.: you can create a home button that is not shown on the home page.

Data Binding – Hide Value
With hide value you can hide widgets based on data binding.

Widget Animations
On Widget animations you can set its length. New widget animations added:

• Fade in
• Zoom In / Out
• Move Down / Up / Right / Left
• Blur In

Iframe Widget
For Iframe widgets, you can set if it should reload when it is shown on the player on multi-page contents.

Assets panel
Assets panel is removed from the Project Side menu. You can create asset widgets with the Image / Video / Pdf widget create tool.

Release notes are separated into two parts, depending on the SCREEENR CLOUD elements. The three parts of the cloud components are the DESIGNER, the MANAGER and the PLAYER.

Release notes – August 2022

Designer

Asset Upload
Asset upload is possible in the same upload dialog box as the SCREEENR Admin. Users do not have to switch windows.

Video Assets
Video assets are not added any more as HTML Videos by default from Assets panel. Users now have a choice to add videos as a Project / Page background video or as an HTML Video

Video Validation
Video playing can be resource heavy and the devices usually can not play more than 2 videos at the same time, so we added a validation checker for the videos, to make sure users can only save contents that are playable on their devices. It is only allowed to play a maximum of 2 videos at the same time.

Rename pages
Pages can be renamed by double clicking on its current name on the Pages bar to make it much quicker

QR Code DataBinding
QR Code widgets can use data binding as their value now. If the user wants to use QR Codes for pairing (show QR code if a variable is not given e.g.: ean) you can do it by checking “Bind as value”

Manager

Assets: Upload
Asset upload is checking if the asset is already uploaded so you won’t create duplications by accident
Duplication detection can take longer for large video files, but much faster than the unnecessary upload

Assets: Tree View
There is a new view for assets, where users can browse assets easier within folder structures
In this view users can rename folders