retail Archives - AISS Technologies https://aisstechnologies.com/interactions/tag/retail/ Digital interactions made possible through digital signage Wed, 06 Apr 2022 07:27:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://aisstechnologies.com/wp-content/uploads/2021/10/favicon.svg retail Archives - AISS Technologies https://aisstechnologies.com/interactions/tag/retail/ 32 32 Digital assistance on-the-spot – SCREEENFORMER https://aisstechnologies.com/interactions/digital-assistance-on-the-spot-screeenformer/ Fri, 18 Feb 2022 16:29:18 +0000 https://aisstechnologies.com/?p=3484 The post Digital assistance on-the-spot – SCREEENFORMER appeared first on AISS Technologies.

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Digital assistance with digital signage technology can support retailers’ efforts to solve in-store customer experience challenges. In-store interaction solutions empower brands to create outstanding on-the-spot offline information sharing and assistance experience, providing and incomparably strong brand consistency across all channels. Bringing the online customer experience in-store as the continuation of the customer experience journey is one of the cornerstones of retail brands worldwide.

The client

The leader of quality electronics retail in Italy, keen to form the retail landscape that is both complex and exciting. They are always with one foot in building the future to create solutions that truly help people when they need it. They believe in physical stores, in digital and in the powerful combination of the two.

 

  • Established in 1967
  • Located in over 22 countries
  • Over 370 stores all over Italy
  • Wide range of products from household appliances, computers, phones, photography, televisions, audio and Hi-Fi
Electronic appliance experience

The Goals

The client’s first objective was to include physical store experience into the customer experience journey. Secondly they were keen on helping consumers with effective advice and sales support on-the-spot. Most importantly they were focused on effectively building an omnichannel strategy to stay in touch with customers on all communication channels.

The Challenge

Solving their in-store digital experience challenges in the following 4 perspectives:

 

  1. Informing the consumers in-store about all the features of each television separately
  2. Assisting the customer in finding the right television with incomparable digital experience
  3. Edit the price changes and discounts centrally directly on the televisions
  4. Go paperless with the help of a digital savvy solution

The Solution – Digital assistance driving in-store customer experience

Concept

In-store assistance and customer experience was put in the heart of the concept. The main focus was on building omnichannel brand consistency throughout the customer journey.

  1. Inform customers about TV set features
  2. Assisting buyers to find the most fitted TV set in-store
  3. Ablility to customize the offers on-the-spot
  4. Go paperless for cost reduction and speed
Implementation

Implementation of SCREEENR Digital Interaction Platform as the core of the digital experience

Implementation of custom application content to show the selected TV sets

Integrating data of the TV sets (prices, names, features)

Optimization

Optimization and maintenance of the system based on sales data

Low maintenance costs ensured by direct data feed from the existing systems

Continuous elimination of in-store paper marketing materials

Digital assistance in-store

Digital assistance towards unique customer experience

Product features on screen

1.

All TV set has its own product information and feature list directly on the screen and could be changed centrally real-time

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Informed customers

2.

All TV information is visible without any paper stickers what makes it easy for the customers to learn and inform about them

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Customers filtering products

3.

Buyers can even filter and select the most appropriate TV set on a digital screen with smart filtering

WOULD YOU LIKE TO POWER UP YOUR IN-STORE DIGITAL ASSISTANCE?

GET STARTED
Indicates whereabout

4.

The selected TV set’s screen is blinking and indicates the whereabout

WOULD YOU LIKE TO POWER UP YOUR IN-STORE DIGITAL ASSISTANCE?

GET STARTED

The results

  • 100% decrease in digital in-store campaign implementation time
  • 98% increase in the effectiveness of combining omnichannel strategies
  • 32% less time spent on searching for shop assistants to collect the needed information
  • 25% less paper usage and printing costs
Results

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]]> Virtual Sommelier – The bridge between online and offline https://aisstechnologies.com/interactions/virtual-sommelier-in-store-digital-experience-case-study/ Thu, 27 Jan 2022 13:59:29 +0000 https://aisstechnologies.com/?p=2644 The post Virtual Sommelier – The bridge between online and offline appeared first on AISS Technologies.

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Digital signage solutions can help retailers to solve many customer related challenges in their own area of operation if the approach and the application of the supplier is customized for their specific needs. Handling digitalization, innovation and building an outstanding in-store digital experience are the cornerstones of the modern retail brands worldwide.

The client

The leader of supermarket and grocery retail in Italy, with strong strategic investment focus. Their multi-channel approach is unique in the market paired with innovative digital solutions.

 

  • Established in 1962
  • Associates 2348 retailers
  • Supermarkets all over Italy
  • Wide range of products from food, drinks and consumer goods
Grocery retail

The Goals

The grocery store chain wanted to focus on digital savvy solutions, since it is already in their vein. Secondly they wanted to provide effective and tangible advice and support to their clients. Thirdly they wanted to educate and make wines an important part of the culinary culture and experience.

The Challenge

They wanted a solution that helps them to excel in the below four important aspects:

 

  1. In-store digital advise for selecting the right wines to occasions and dishes
  2. Assisting the customer in finding the selected wines on the shelves
  3. Creation of seamless in-store digital experience with actionable support
  4. Increase cart value and consumption of wine without personal sales assistance

The Solution – Creating in-store digital experience

Concept
The concept answers all the challenges the client faced, the phases of the customer journey that drive to buying decisions
Implementation

Implementation of SCREEENR Digital Interaction Platform as the core of the digital experience

Implementation of digital touch screen(s)

Implementing Electronic Price Labels with leds

Integrating product data (prices, names, countries, matching dishes etc.)

Optimization

Optimization and maintenance of the system based on sales data

Low maintenance costs ensured by direct data feed from the existing systems

Digital advisor solution

The in-store digital experience

Selecting product on advisor

1.

Customers navigate through the screen comparing, matching, selecting wines and related goods

ARE YOU READY TO BRIDGE THE GAP?

GET IN TOUCH
Product recommendation screen

2.

Smart system recommends a selection of wines based even on the dish the customer plans to have

Blinking price label

3.

The selected wines’ electronic price label is blinking and indicates the whereabout

ARE YOU READY TO BRIDGE THE GAP?

GET IN TOUCH

The results

  • 98% increase in the consumption of exclusive wines
  • 32% less time spent on searching for wines on the selves
  • 16% less time spent on waiting for the shop advisors
Result presentation

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