retail technology Archives - AISS Technologies https://aisstechnologies.com/interactions/tag/retail-technology/ Digital interactions made possible through digital signage Fri, 18 Feb 2022 16:29:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://aisstechnologies.com/wp-content/uploads/2021/10/favicon.svg retail technology Archives - AISS Technologies https://aisstechnologies.com/interactions/tag/retail-technology/ 32 32 Digital assistance on-the-spot – SCREEENFORMER https://aisstechnologies.com/interactions/digital-assistance-on-the-spot-screeenformer/ Fri, 18 Feb 2022 16:29:18 +0000 https://aisstechnologies.com/?p=3484 The post Digital assistance on-the-spot – SCREEENFORMER appeared first on AISS Technologies.

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Digital assistance with digital signage technology can support retailers’ efforts to solve in-store customer experience challenges. In-store interaction solutions empower brands to create outstanding on-the-spot offline information sharing and assistance experience, providing and incomparably strong brand consistency across all channels. Bringing the online customer experience in-store as the continuation of the customer experience journey is one of the cornerstones of retail brands worldwide.

The client

The leader of quality electronics retail in Italy, keen to form the retail landscape that is both complex and exciting. They are always with one foot in building the future to create solutions that truly help people when they need it. They believe in physical stores, in digital and in the powerful combination of the two.

 

  • Established in 1967
  • Located in over 22 countries
  • Over 370 stores all over Italy
  • Wide range of products from household appliances, computers, phones, photography, televisions, audio and Hi-Fi
Electronic appliance experience

The Goals

The client’s first objective was to include physical store experience into the customer experience journey. Secondly they were keen on helping consumers with effective advice and sales support on-the-spot. Most importantly they were focused on effectively building an omnichannel strategy to stay in touch with customers on all communication channels.

The Challenge

Solving their in-store digital experience challenges in the following 4 perspectives:

 

  1. Informing the consumers in-store about all the features of each television separately
  2. Assisting the customer in finding the right television with incomparable digital experience
  3. Edit the price changes and discounts centrally directly on the televisions
  4. Go paperless with the help of a digital savvy solution

The Solution – Digital assistance driving in-store customer experience

Concept

In-store assistance and customer experience was put in the heart of the concept. The main focus was on building omnichannel brand consistency throughout the customer journey.

  1. Inform customers about TV set features
  2. Assisting buyers to find the most fitted TV set in-store
  3. Ablility to customize the offers on-the-spot
  4. Go paperless for cost reduction and speed
Implementation

Implementation of SCREEENR Digital Interaction Platform as the core of the digital experience

Implementation of custom application content to show the selected TV sets

Integrating data of the TV sets (prices, names, features)

Optimization

Optimization and maintenance of the system based on sales data

Low maintenance costs ensured by direct data feed from the existing systems

Continuous elimination of in-store paper marketing materials

Digital assistance in-store

Digital assistance towards unique customer experience

Product features on screen

1.

All TV set has its own product information and feature list directly on the screen and could be changed centrally real-time

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Informed customers

2.

All TV information is visible without any paper stickers what makes it easy for the customers to learn and inform about them

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Customers filtering products

3.

Buyers can even filter and select the most appropriate TV set on a digital screen with smart filtering

WOULD YOU LIKE TO POWER UP YOUR IN-STORE DIGITAL ASSISTANCE?

GET STARTED
Indicates whereabout

4.

The selected TV set’s screen is blinking and indicates the whereabout

WOULD YOU LIKE TO POWER UP YOUR IN-STORE DIGITAL ASSISTANCE?

GET STARTED

The results

  • 100% decrease in digital in-store campaign implementation time
  • 98% increase in the effectiveness of combining omnichannel strategies
  • 32% less time spent on searching for shop assistants to collect the needed information
  • 25% less paper usage and printing costs
Results

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]]> Digital signage as a business booster https://aisstechnologies.com/interactions/digital-signage-as-a-business-booster/ Wed, 26 Jan 2022 15:14:31 +0000 https://aisstechnologies.com/?p=2545 The post Digital signage as a business booster appeared first on AISS Technologies.

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Digital signage continues its reign in retail industry and getting more and more important in boosting business. Everyone awaited a drop in the usage, because of the pandemic era, but the numbers show that it is still influencing the retailtech investments. Digital signage helped many brands to stay ahead of the competitors by providing an incomparable digital in-store experience. Customers are still searching for digital interactions in stores, because they already got used to the online world. What brands need to focus on more in the future is the importance of interactions within their premises to build the best experience and in-store digital customer journey to stay ahead of the competition.

Digital signage efficiency in numbers

Let us see some statistics here about the missed opportunities for brands if they do not implement digital signage solutions into their marketing efforts.

Brain

90%

of the information transmitted to the brain is visual

digital display

400%

more views could be captured by digital displays than static or text displays

Brand awareness

47.7%

brand awareness is effected by digital customer experience

Repeated purchases

32.8%

growth digital signage brings in repeated purchases

Consumption growth

29.5%

increase on average consumption can be realized

Customer satisfaction

46%

increase in customer satisfaction because of in-store digital interactions

Entering store

76%

of people enter premises they never been before because of digital screens

Eye catching

68%

of people paid for product or service because its signage caught their eyes

The numbers are impressive and they are continuously growing since years and customer preference for speed, convenience and consistency has deepened in recent years. The quick changes in online shopping experience and the new communication channels has heightened customers’ desire for a smooth, seamless experience. Buyers demand brands to deliver the same experience regardless of how they are interacting with your brand. Companies should bring online, mobile, social media and in-store experience to the same level.

Do you still have any doubt?

Let us amuse you with our specialized applications delivered directly to your needs!

Get in touch

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