[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]A kiemelked\u0151 v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny tov\u00e1bbra is meghat\u00e1rozza a vev\u0151k \u00e9s a keresked\u0151k mindennapjait, hiszen nagyon sok m\u00falik azon, hogy a fogyaszt\u00f3k hogyan kapcsol\u00f3dnak egy m\u00e1rk\u00e1hoz \u00e9s milyen \u00e9lm\u00e9nyeket szereznek az interakci\u00f3ik sor\u00e1n.[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]Az elm\u00falt id\u0151szakban tanui lehett\u00fcnk az online vil\u00e1g fokozott t\u00e9rh\u00f3d\u00edt\u00e1s\u00e1nak, a kommunik\u00e1ci\u00f3s csatorn\u00e1k kor\u00e1bban elk\u00e9pzelhetetlen b\u0151v\u00fcl\u00e9s\u00e9nek, mely v\u00e1ltoz\u00e1sokat most a v\u00e1s\u00e1rl\u00f3i ig\u00e9nyek gyors v\u00e1ltoz\u00e1sa mellett, a t\u00e1rsadalmi k\u00f6rnyezet is er\u0151sen befoly\u00e1solt. A m\u00e1rk\u00e1k szeretn\u00e9nek megfelelni a vev\u0151ik elv\u00e1r\u00e1sainak, a teljes v\u00e1s\u00e1rl\u00f3i utaz\u00e1s sor\u00e1n, ez\u00e9rt a j\u00f6v\u0151ben \u00faj interakci\u00f3s pontokat kell be\u00e9p\u00edteni\u00fck a m\u0171k\u00f6d\u00e9si, megk\u00f6zel\u00edt\u00e9si modelljeikbe.[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Napjainkban az \u00fcgyfelek a gyorsas\u00e1got, a k\u00e9nyelmet \u00e9s a k\u00f6vetkezetess\u00e9get v\u00e1rj\u00e1k el a v\u00e1s\u00e1rl\u00f3i utaz\u00e1suk sor\u00e1n, olyan \u00e9lm\u00e9nyek sorozat\u00e1t, amely nemcsak kiel\u00e9g\u00edti a sz\u00fcks\u00e9gleteiket, hanem sz\u00f3rakoztatja \u00e9s leny\u0171g\u00f6zi \u0151ket. A sz\u00e1mtalan kutat\u00e1s a t\u00e9m\u00e1ban mind ebbe az ir\u00e1nyba mutat, ez\u00e9rt nem szabad a m\u00e1rk\u00e1knak figyelmen k\u00edv\u00fcl hagyni, ezeket a t\u00e9nyeket.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/customer-expectations.jpg” alt=”Feleljen meg a fogyaszt\u00f3i v\u00e1rakoz\u00e1soknak” title_text=”fogyasztoi-elvarasok” _builder_version=”4.14.7″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-40px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” hover_enabled=”0″ transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
A v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny a vev\u0151 m\u00e1rk\u00e1val val\u00f3 valamennyi interakci\u00f3j\u00e1nak \u00f6sszess\u00e9ge, a v\u00e1s\u00e1rl\u00f3i \u00fat minden \u00e1llom\u00e1s\u00e1n \u2013 az ig\u00e9ny felmer\u00fcl\u00e9s\u00e9t\u0151l, az inform\u00e1ci\u00f3-gy\u0171jt\u00e9sen \u00e9s a fizet\u00e9sen \u00e1t az ism\u00e9telt v\u00e1s\u00e1rl\u00e1sig.[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
A vev\u0151\u00e9lm\u00e9ny fontos szerepet j\u00e1tszik abban, hogy az \u00e9rdekl\u0151d\u0151 v\u00e9g\u00fcl v\u00e1s\u00e1rl\u00f3v\u00e1 v\u00e1ljon, s\u0151t a vev\u0151 \u00e1ltal\u00e1ban hajland\u00f3 t\u00f6bbet is fizetni, hiszen pozit\u00edv \u00e9rz\u00e9sekkel \u00e9rt a v\u00e1s\u00e1rl\u00f3i \u00fat v\u00e9g\u00e9re.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.14.7″ custom_padding=”|||” hover_enabled=”0″ global_colors_info=”{}” custom_padding__hover=”|||” sticky_enabled=”0″][et_pb_image src=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/digital-customer-experience-drives-sales.jpg” alt=”Digit\u00e1lis v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny” title_text=”digitalis-vasarloi-elmeny-ertekesitesert” _builder_version=”4.14.7″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-40px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” hover_enabled=”0″ transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” src_last_edited=”on|phone” sticky_enabled=”0″ src_tablet=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/digital-customer-experience-drives-sales.jpg” src_phone=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/digital-customer-experience-drives-sales.jpg”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
A kiemelked\u0151 \u00fcgyf\u00e9l\u00e9lm\u00e9ny nagy hat\u00e1ssal van a v\u00e1s\u00e1rl\u00f3k megtart\u00e1s\u00e1ra \u00e9s az ism\u00e9telt v\u00e1s\u00e1rl\u00e1sokra, hiszen az el\u00e9gedett vev\u0151k \u00fajra \u00e1t szeretn\u00e9k \u00e9lni az utaz\u00e1st \u00e9s megosztj\u00e1k a pozit\u00edv \u00e9lm\u00e9nyeiket.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-loyalty.jpg” alt=”M\u00e1rkah\u0171s\u00e9g” title_text=”markahuseg” _builder_version=”4.14.7″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-40px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” hover_enabled=”0″ transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” src_last_edited=”on|phone” sticky_enabled=”0″ src_tablet=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-loyalty.jpg” src_phone=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-loyalty.jpg”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]Amennyiben a c\u00e9gek id\u0151ben felismerik a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny kialak\u00edt\u00e1s\u00e1nak gazdas\u00e1gi el\u0151nyeit, k\u00f6nnyen a versenyt\u00e1rsaik el\u00e9 ker\u00fclhetnek a fogyaszt\u00f3k\u00e9rt folytatott \u00e1d\u00e1z piaci k\u00fczdelemben. Nemcsak az\u00e9rt mert az el\u00e9gedett vev\u0151 vissza fog t\u00e9rni a m\u00e1rk\u00e1hoz a j\u00f6v\u0151beli v\u00e1s\u00e1rl\u00e1sai alkalm\u00e1val, hanem mert az elk\u00f6telezett v\u00e1s\u00e1rl\u00f3 a m\u00e1rka nagyk\u00f6vetek\u00e9nt is viselkedik a tov\u00e1bbiakban.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Modern customers value the experience that spans through the entire digital customer journey and consistently delivers the same level of customer satisfaction. Therefore brands should focus on consistency regardless of the communication channel or interaction point they get in touch with their buyer.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-consistency.jpg” alt=”Brand konzisztencia” title_text=”brand-konzisztencia” _builder_version=”4.14.7″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-40px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” hover_enabled=”0″ transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” src_last_edited=”on|desktop” sticky_enabled=”0″ src_tablet=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-consistency.jpg” src_phone=”https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-consistency.jpg”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]A v\u00e1s\u00e1rl\u00f3k v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny ir\u00e1nti v\u00e1gya megk\u00e9rd\u0151jelezhetetlenn\u00e9 v\u00e1lt a mai rohan\u00f3 vil\u00e1gban. Ez hat\u00e1rozza meg az \u00fcgyf\u00e9l v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s\u00e9t, a h\u0171s\u00e9g\u00e9t \u00e9s a m\u00e1rka ir\u00e1nti elk\u00f6telezetts\u00e9g\u00e9t. A legt\u00f6bb c\u00e9g sz\u00e1m\u00e1ra a nagyszer\u0171 \u00fcgyf\u00e9l\u00e9lm\u00e9ny az, ami megk\u00fcl\u00f6nb\u00f6zteti a m\u00e1rk\u00e1t a versenyt\u00e1rsakt\u00f3l, ez\u00e9rt elengedhetetlen, hogy ezt az eg\u00e9sz v\u00e1s\u00e1rl\u00e1si \u00fat alatt konzisztensen, minden interakci\u00f3ban ny\u00fajtani tudj\u00e1k.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Az online v\u00e1s\u00e1rl\u00e1s t\u00e9rh\u00f3d\u00edt\u00e1sa \u00e9s a kommunik\u00e1ci\u00f3s csatorn\u00e1k b\u0151v\u00fcl\u00e9se csak fokozta az \u00fcgyfelek v\u00e1gy\u00e1t a val\u00f3s v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyek ir\u00e1nt. A kiemelked\u0151 v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny tov\u00e1bbra is meghat\u00e1rozza a vev\u0151k \u00e9s a keresked\u0151k mindennapjait, hiszen nagyon sok m\u00falik azon, hogy a fogyaszt\u00f3k hogyan kapcsol\u00f3dnak egy m\u00e1rk\u00e1hoz \u00e9s milyen \u00e9lm\u00e9nyeket szereznek az interakci\u00f3ik sor\u00e1n.Az elm\u00falt id\u0151szakban tanui lehett\u00fcnk az online vil\u00e1g fokozott t\u00e9rh\u00f3d\u00edt\u00e1s\u00e1nak, a kommunik\u00e1ci\u00f3s csatorn\u00e1k kor\u00e1bban elk\u00e9pzelhetetlen b\u0151v\u00fcl\u00e9s\u00e9nek, mely v\u00e1ltoz\u00e1sokat most a v\u00e1s\u00e1rl\u00f3i ig\u00e9nyek gyors v\u00e1ltoz\u00e1sa mellett, a t\u00e1rsadalmi k\u00f6rnyezet is er\u0151sen befoly\u00e1solt. A m\u00e1rk\u00e1k szeretn\u00e9nek megfelelni a vev\u0151ik elv\u00e1r\u00e1sainak, a teljes v\u00e1s\u00e1rl\u00f3i utaz\u00e1s sor\u00e1n, ez\u00e9rt a j\u00f6v\u0151ben \u00faj interakci\u00f3s pontokat kell be\u00e9p\u00edteni\u00fck a m\u0171k\u00f6d\u00e9si, megk\u00f6zel\u00edt\u00e9si modelljeikbe.Hogyan v\u00e1ltoztak a fogyaszt\u00f3i elv\u00e1r\u00e1sok? Napjainkban az \u00fcgyfelek a gyorsas\u00e1got, a k\u00e9nyelmet \u00e9s a k\u00f6vetkezetess\u00e9get v\u00e1rj\u00e1k el a v\u00e1s\u00e1rl\u00f3i utaz\u00e1suk sor\u00e1n, olyan \u00e9lm\u00e9nyek sorozat\u00e1t, amely nemcsak kiel\u00e9g\u00edti a sz\u00fcks\u00e9gleteiket, hanem sz\u00f3rakoztatja \u00e9s leny\u0171g\u00f6zi \u0151ket. A sz\u00e1mtalan kutat\u00e1s a t\u00e9m\u00e1ban mind ebbe az ir\u00e1nyba mutat, ez\u00e9rt nem szabad a m\u00e1rk\u00e1knak figyelmen k\u00edv\u00fcl hagyni, ezeket a t\u00e9nyeket. A fogyaszt\u00f3k t\u00f6bb mint 70%-a a gyorsas\u00e1got \u00e9s a k\u00e9nyelmet r\u00e9szes\u00edti el\u0151nyben. [1] A v\u00e1s\u00e1rl\u00f3k 90%-a konzisztens m\u00e1rka\u00e9lm\u00e9nyt v\u00e1r el minden csatorn\u00e1n \u00e9s eszk\u00f6z\u00f6n. [2] A v\u00e1s\u00e1rl\u00f3k 38%-a szerint fontos, hogy gyorsan \u00e9s k\u00e9nyelmesen tal\u00e1lj\u00e1k meg az \u0151ket \u00e9rdekl\u0151 term\u00e9keket \u00e9s elegend\u0151 term\u00e9kinform\u00e1ci\u00f3t gy\u0171jthessenek a elad\u00f3helyen. [2] A v\u00e1s\u00e1rl\u00f3k 87%-a digit\u00e1lis csatorn\u00e1kon kezdi a term\u00e9kkeres\u00e9st. [3] A h\u00e1rom igazs\u00e1g arr\u00f3l, […]<\/p>\n","protected":false},"author":3,"featured_media":3336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"3.22\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" global_colors_info=\"{}\"]Outstanding customer experience defines the everyday lives of customers and retailers, because how consumers engage with a brand and their experiences during online and offline interactions will determine the success of the business on the long run.[\/et_pb_text][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" global_colors_info=\"{}\"]Recently we have witnessed further penetration of the online world, that led to previously unimaginable expansion of the communication channels, which are now being strongly influenced by the social environment and the rapid changes of the consumers\u2019 needs. Brands are keen to meet their customers' expectations throughout the entire customer experience journey and they have to incorporate new interaction points in their operating and business models.[\/et_pb_text][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Today's customers expect speed, convenience and consistency in their customer journey, a series of experiences that not only meet their needs, but also engage and delight them. Brands need to take the facts from several researches into consideration to stay in the race.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/customer-expectations.jpg\" alt=\"Meet customer expectations\" title_text=\"customer-expectations\" _builder_version=\"4.14.7\" _module_preset=\"default\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"-40px|0px\" transform_translate_tablet=\"0px|0px\" transform_translate_phone=\"0px|0px\" transform_translate_last_edited=\"on|phone\" transform_translate_linked=\"off\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|phone\" transform_styles_tablet=\"\" transform_styles_phone=\"\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Customer experience is the sum of all interactions a customer has with a brand, at every stage of the customer journey - from the appearance of the demand, through information gathering and payment, to repeated purchases.[\/et_pb_text][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> Buying experience plays an important role in converting a visitor into a customer, moreover customer are usually willing to pay more because they had positive feelings at the end of the buying journey.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/digital-customer-experience-drives-sales.jpg\" alt=\"Digital customer experience\" title_text=\"digital-customer-experience-drives-sales\" _builder_version=\"4.14.7\" _module_preset=\"default\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"-40px|0px\" transform_translate_tablet=\"0px|0px\" transform_translate_phone=\"0px|0px\" transform_translate_last_edited=\"on|phone\" transform_translate_linked=\"off\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|phone\" transform_styles_tablet=\"\" transform_styles_phone=\"\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Superior customer experience has a strong impact on customer retention and repeated purchases, as satisfied customers want to relive their journey and share their positive experiences.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-loyalty.jpg\" alt=\"Brand loyalty\" title_text=\"brand-loyalty\" _builder_version=\"4.14.7\" _module_preset=\"default\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"-40px|0px\" transform_translate_tablet=\"0px|0px\" transform_translate_phone=\"0px|0px\" transform_translate_last_edited=\"on|phone\" transform_translate_linked=\"off\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|phone\" hover_enabled=\"0\" transform_styles_tablet=\"\" transform_styles_phone=\"\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> If companies realize the importance of the consistent buyer experience on every interaction point, they can stay ahead of the competition. Not only because of the repeated purchases, but they will be able to utilize all satisfied clients as brand ambassadors.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Modern customers value the experience that spans through the entire digital customer journey and consistently delivers the same level of customer satisfaction. Therefore brands should focus on consistency regardless of the communication channel or interaction point they get in touch with their buyer.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/aisstechnologies.com\/wp-content\/uploads\/2022\/02\/brand-consistency.jpg\" alt=\"Brand consistency\" title_text=\"brand-consistency\" _builder_version=\"4.14.7\" _module_preset=\"default\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"-40px|0px\" transform_translate_tablet=\"0px|0px\" transform_translate_phone=\"0px|0px\" transform_translate_last_edited=\"on|phone\" transform_translate_linked=\"off\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|phone\" hover_enabled=\"0\" transform_styles_tablet=\"\" transform_styles_phone=\"\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Buyer\u2019s desire for a consistent digital customer experience has become unquestionable in the fast-paced digitalized world. Experience drives the buying decisions of the customers, their loyalty and brand engagement. It is what differentiates a brand from its competitors, that is why it became inevitable to deliver a consistent brand experience this consistently throughout the entire buying journey, in every interaction.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> The reign of online shopping and the expansion of communication channels has only increased customers' desire for a real shopping experience. [1] New consumer behaviors accelerate need for companies to focus on experience for long-term growth, [Accenture]<\/a><\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" custom_margin=\"-20px||||false|false\" text_font_size=\"16px\"]<\/p> [2] Ninety percent of holiday shoppers expect consistent brand experiences across channels and devices, [SDL]<\/a><\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" custom_margin=\"-20px||||false|false\" text_font_size=\"16px\"]<\/p>
\nMi sem bizony\u00edthatn\u00e1 ezt jobban, mint amit Burka Szilvia, a Praktiker marketing- \u00e9s online szolg\u00e1ltat\u00e1sok igazgat\u00f3ja mondott egy interj\u00faban:[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”{||divi||400″ icon_placement=”left” image_icon_width=”110px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”20px” background_enable_color=”off” custom_margin=”|||100px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|desktop” animation_style=”fade” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” image_icon_width_last_edited=”on|phone” sticky_enabled=”0″ image_icon_width_tablet=”90px” image_icon_width_phone=”70px”]Nek\u00fcnk nagyon fontos mindk\u00e9t \u00e9rt\u00e9kes\u00edt\u00e9si csatorna fejleszt\u00e9se (online \u00e9s elad\u00f3helyi \u2013 szerk.), de nem egym\u00e1st\u00f3l f\u00fcggetlen\u00fcl. A vev\u0151k ma m\u00e1r a k\u00e9t csatorna k\u00f6z\u00f6tt t\u00f6bbsz\u00f6r is v\u00e1ltanak, ez\u00e9rt egy k\u00f6nnyen \u00e1tj\u00e1rhat\u00f3 \u00f6kosziszt\u00e9m\u00e1ban kell gondolkodnunk.[\/et_pb_blurb][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]A fentiek is igazolj\u00e1k, a vev\u0151k csatornaf\u00fcggetlenek \u00e9s elv\u00e1rj\u00e1k, hogy a brandek egys\u00e9ges \u00e9lm\u00e9nyt ny\u00fajtsanak, f\u00fcggetlen\u00fcl att\u00f3l, hogy milyen m\u00f3don l\u00e9pnek kapcsolatba a m\u00e1rk\u00e1val – legyen sz\u00f3 online, k\u00f6z\u00f6ss\u00e9gi vagy elad\u00f3helyi interakci\u00f3r\u00f3l.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]A csatorn\u00e1kat p\u00e1rhuzamosan kell fejleszteni, hiszen a v\u00e1s\u00e1rl\u00f3k az elad\u00f3helyen is elv\u00e1rj\u00e1k a gyors, k\u00e9nyelmes v\u00e1s\u00e1rl\u00f3i utat \u00e9s szeretn\u00e9nek digit\u00e1lisan is interakci\u00f3ba l\u00e9pni a m\u00e1rk\u00e1val, hogy megalapozott d\u00f6nt\u00e9st hozhassanak.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta button_url=”https:\/\/aisstechnologies.com\/contact\/” button_text=”L\u00c9PJ VEL\u00dcNK KAPCSOLATBA” _builder_version=”4.14.7″ _module_preset=”default” body_font=”|700|||||||” body_text_color=”#323031″ background_enable_color=”off” animation_style=”fade” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”#42BFBA” global_colors_info=”{}”]Szeretn\u00e9l egy konzisztens m\u00e1rkak\u00e9pet megteremteni az elad\u00f3helyi digit\u00e1lis v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny fejleszt\u00e9s\u00e9vel?[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”||on||||||” text_font_size=”14px” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]Forr\u00e1sok:[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”16px” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”][1] New consumer behaviors accelerate need for companies to focus on experience for long-term growth, [Accenture]<\/a>
\n[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”16px” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” custom_margin=”-20px||||false|false” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”][2] Ninety percent of holiday shoppers expect consistent brand experiences across channels and devices, [SDL]<\/a>
\n[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”16px” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” custom_margin=”-20px||||false|false” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”][3] Rebuilding retail relationships, [Publicis Sapient]<\/a>
\n[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”16px” header_3_font=”|300|||||||” header_3_text_color=”#898989″ header_3_font_size=”10px” custom_margin=”-20px||||false|false” header_3_font_size_tablet=”16px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”][4] The customer-facing digital signage market in retail through 2021, [Future Stores]<\/a>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"How did consumer expectations changed?<\/h2>
Three truths about how customer experience drives business success<\/h2>
1. DRIVING SALES BY CREATING UNIQUE CUSTOMER EXPERIENCE<\/h3>
2. BRAND LOYALTY AND PROMOTION<\/h3>
3. BRAND CONSISTENCY<\/h3>
What can we take home from the above?<\/h2>
As Szilvia Burka, Director of Marketing and Online Services at Praktiker, said in an interview recently:[\/et_pb_text][et_pb_blurb _builder_version=\"4.14.7\" _module_preset=\"default\" use_icon=\"on\" font_icon=\"{||divi||400\" icon_placement=\"left\" border_radii=\"on|20px|20px|20px|20px\" custom_margin=\"|||100px|false|false\" animation_style=\"fade\" hover_enabled=\"0\" sticky_enabled=\"0\" image_icon_width=\"110px\" body_font_size=\"20px\" background_enable_color=\"off\" custom_margin_last_edited=\"on|desktop\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"|||0px|false|false\"]For us it is very important to develop both sales channels (online and in-store \u2013 expl.), not independently but together. Today\u2019s customers switch between channels several times, so we need to create an easily interoperable ecosystem.[\/et_pb_blurb][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" hover_enabled=\"0\" sticky_enabled=\"0\"]For AiSS, the overall conclusion is straightforward: customers are channel agnostic and expect brands to deliver a consistent customer experience regardless of how they interact - be it online, social media or in-store.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" column_structure=\"3_5,2_5\"][et_pb_column type=\"3_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Communication channels need to be developed parallelly, as shoppers expect a fast, convenient customer journey everywhere. They want to interact with brands digitally also at the point-of-sale to make an informed decision.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_cta _builder_version=\"4.14.7\" _module_preset=\"default\" hover_enabled=\"0\" sticky_enabled=\"0\" background_enable_color=\"off\" border_radii=\"on|20px|20px|20px|20px\" border_width_all=\"2px\" border_color_all=\"#42BFBA\" animation_style=\"fade\" button_text=\"GET IN TOUCH\" button_url=\"https:\/\/aisstechnologies.com\/contact\/\" body_text_color=\"#323031\" body_font=\"|700|||||||\"]Would you like to evolve your in-store digital customer experience?[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" text_font_size=\"14px\" text_font=\"||on||||||\"]Sources:[\/et_pb_text][et_pb_text _builder_version=\"4.14.7\" _module_preset=\"default\" header_3_font=\"|300|||||||\" header_3_text_color=\"#898989\" header_3_font_size=\"10px\" hover_enabled=\"0\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"16px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" text_font_size=\"16px\"]<\/p>